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Go to Where Your Customers Are

From: Steven Ng
Date: Wed, 14 Apr 1999 09:47:54 +0800

This may seem obvious, but many salespeople waste far too much time looking for new clients in places where they are least likely to find them: going to homes during the day when everyone is at work, visiting businesses after hours, or attending networking meetings where everyone there is looking for potential clients.

Before you begin prospecting, sit back and think: Where are your best potential customers right now? That is where you should be. If "right now" is not the best time to meet clients, change your schedule.